PUMA - Mamelodi Sundowns

As part of Sly Creative, I led the full production of seasonal photo and video shoots for Mamelodi Sundowns, running from the Covid period through to 2023. Across multiple seasons I owned this work end to end, from planning and pre-production through to directing on the day and final delivery, covering new kits, fanwear and boots. The output spanned photo and video built for every medium, from social and digital to broadcast and in-store, all held to a consistent standard that matched the energy of one of the biggest clubs in African football. The projects below are a selection from that work.