HPE Global Marketing & Enterprise Design
Enterprise Visual Strategy · Presentation Design · Information Design · Brand Governance
As Creative Lead and Senior Designer, I developed global marketing collateral and enterprise communication assets focused on manufacturing solutions for Hewlett Packard Enterprise.
My role centred on translating complex manufacturing and industrial technology concepts into clear, structured and visually engaging storytelling that could support global marketing, sales enablement and demand-generation initiatives.
The Challenge
Manufacturing-focused content involved highly technical themes including AI-driven automation, digital twins, predictive analytics, edge-to-cloud infrastructure and operational efficiency.
The challenge was to simplify complex industrial messaging into clear visual narratives that remained credible and authoritative for engineers, IT leaders and enterprise decision-makers.
Approach
I created modular visual systems designed to communicate technical information with clarity while maintaining strict alignment with HPE’s global brand standards.
Designed scalable presentation frameworks for manufacturing-focused messaging
Translated dense technical content into accessible visual stories
Built infographics and diagrams to simplify complex workflows and solutions
Ensured digital-first outputs that were PowerPoint compatible and globally deployable
Balanced enterprise-level professionalism with strong visual clarity